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5 Elements of an Irresistible Call to Action
Photo Credit Having the right sales piece is crucial to the success of your direct mail campaign. And one of the most critical aspects of any sales piece is the offer/call to action. This is the part...
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May I Have Your Attention?
We are about to look at the most important 20 seconds in the life of a sales piece. And I bet you can guess what they are. It’s those first 20 seconds after your prospect sees your sales piece sitting...
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Don’t Drop the Ball!
Photo Credit Let me tell you what really frustrates me. It’s when I work hard for a client, finding them tons of prospects who actually respond to their mailing and make inquiries by calling or going...
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How do I know if my direct mail campaign was “successful”?
Photo Credit How do I judge whether or not my campaign worked? This is an important question to ask. Direct mail campaigns are expensive, and they serve a crucial function, which is to build your...
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May We Offer You . . .?
Photo Credit Your direct mail campaign is made up of a number of elements. Of all of them, the one that is most important is the list you mail to. That alone accounts for 40% of the success of the...
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Dollars Off or Percent Off?
Have you ever wondered if its better to give a discount based on the dollar-amount off the usual price (e.g., $50 off), or a percentage off (e.g., 30% off)? Which gets a better response? I wish I could...
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The Best Headlines of All Time – And What They Can Teach Us Today
The headline of your sales piece carries a big responsibility. It takes just seconds for your prospects to decide whether or not to read further, and their decision is based largely on the headline....
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How to Drive Prospects to Your Online Sales Funnel
Over the years I’ve worked with a large number of online marketers who were very successful at finding prospects through direct mail. My experience with them has taught me a lot, and now you will...
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Let Your Customer Buy Something
They’re already waiting… If you have customers, you have a group of people with credit cards in hand WAITING to buy something from you. YOU MUST offer them something! If you don’t, it would be like...
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Write Attention-Grabbing Headlines
Photo credit The headline is the most important part of your sales letter or space ad. You could have the best advertising copy and the best product, but it doesn’t matter IF the reader doesn’t get...
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